OPEN TO REMOTE OPPORTUNITIES

Operator mindset.
Commercial impact.

Ecommerce & Marketing Operations Specialist

I'm France. I build and run online businesses, turn ideas into AI-assisted creatives, and connect advertising with the operations behind the sale.

Explore my work ↓Contact me ↗
Taytay, Rizal · PhilippinesLicensed Mechanical Engineer
4,822KPOP · attributed purchases
7.55×KPOP · reported purchase ROAS
₱645K+KPOP · account ad spend
5 pagesCoffee client · managed concurrently

KPOP figures: supplied Meta Ads account report, Sep 12, 2023–Oct 12, 2026. Client scope: Jan–Sep 2026.

01 / SELECTED WORK

Ownership. Execution. Evidence.

Two different roles, one operating mindset: understand the business, do the work, and read the results.

OWNED BUSINESS / ECOMMERCE

KPOP merchandise & digital products

Owner & operator · 2023–present

END-TO-END OWNERSHIP

The responsibility

Build and run my own ecommerce business, with my own money funding the decisions. I handle the business from product and offer through acquisition, customer service, and fulfillment.

What I do

  • Develop products, offers, pricing, and conversion-focused copy.
  • Produce creatives and manage Meta Ads testing, optimization, and scaling.
  • Handle customer conversations, orders, fulfillment, and financial tracking.
  • Use AI to support creative ideation and content production.

The result

The supplied account report records 4,822 attributed purchases and ₱4.88M in purchase conversion value against ₱645.7K in ad spend.

₱4.88MPurchase conversion value
7.55×Purchase ROAS
₱133.90Cost per purchase

Source: supplied account screenshot, Sep 12, 2023–Oct 12, 2026. Conversion value is platform-attributed and does not establish net revenue or profit. Figures describe this account, not all business activity.

CLIENT ENGAGEMENT / COFFEE BRAND

Ads execution & conversation automation

Meta Ads & Chatbot Automation · Philippines · January–September 2026

CLIENT IDENTITY UNDER NDA

The responsibility

Manage advertising across five Facebook pages for the same coffee brand, connecting campaign execution with automated customer conversations.

My contribution

  • Managed five brand pages simultaneously.
  • Tested ads and creatives, optimized performance, and scaled campaigns.
  • Automated customer conversations using Botcake/Pancake SaaS.
  • Supported the brand's advertising and sales process during the engagement.

Business context

The provided dashboards show the client's business activity. They are supporting evidence of the environment I worked in; total brand revenue is not presented as revenue generated solely by me.

5Facebook pages managed
₱3.31MAd-attributed purchase value
1.36×Reported purchase ROAS

Client identity and further engagement details are confidential. The ad screenshot has no visible date range. The CRM covers Jan 1–Oct 12, 2026, extending beyond my Jan–Sep engagement. CRM revenue and ad-attributed conversion value use different reporting scopes; these screenshots do not establish a before/after uplift.

02 / AI-ASSISTED PRODUCTION

From product to creative.

AI is part of the production process. The starting point is still the offer, the buyer, and the commercial objective.

01 / UNDERSTAND

Product & buyer

Define the offer, audience, objections, and action the creative should encourage.

02 / DEVELOP

Angles & copy

Explore hooks, benefits, scripts, and calls to action with AI-assisted ideation.

03 / PRODUCE

Prompts & assets

Translate concepts into image prompts, visual directions, and video storyboards.

04 / REFINE

Edit & review

Refine visuals and messaging, then prepare content for the product and channel.

Commercial thinking meets creative production.

I bring ecommerce context to AI-assisted work: what is being sold, why the buyer should care, and what the creative needs to communicate.

WORKFLOW TOOLS
ChatGPTGeminiCanvaCapCutPrompt developmentCopy & scripts

This section describes my process; it is not a gallery of finished AI production samples.

03 / THE PERSON BEHIND THE WORK

An owner who connects
the moving parts.

Running a business means the job doesn't end at the ad. The offer, content, customer conversation, order, and fulfillment all need to work together.

That is where I add value: hands-on execution across ecommerce and marketing, with AI-assisted production and advertising experience supporting the wider business.

Licensed Mechanical EngineerBS Mechanical Engineering · New Era University · 2011–2015Board exam passed in 2016

Ecommerce & marketing operations

Product positioning · Offers & pricing · Copywriting · Customer service · Fulfillment · Financial tracking

AI-assisted content production

Creative ideation · Image prompts · Hooks & scripts · Storyboards · Canva · CapCut

Meta advertising

Campaign testing · Optimization · Scaling · Performance review · Creative iteration

Conversation automation

Botcake/Pancake · Customer conversation workflows · Support for the sales process

Earlier commercial experience

Financial Planner · FWD Life Insurance · 2018–2023

04 / NEXT OPPORTUNITY

Need someone who sees
the whole business?

Let's discuss your ecommerce, marketing operations, or AI-assisted content needs—and where my experience fits.

Email France ↗LinkedIn ↗
edolmofrance18@gmail.com+63 930 152 5768Taytay, Rizal · Remote