OPEN TO REMOTE OPPORTUNITIES

Operator mindset.
Commercial impact.

Ecommerce & Marketing Operations Specialist

I'm France. I build and run online businesses, design products, create commercial content, and connect advertising with customer relationships and daily operations.

Explore my work ↓Contact me ↗
Taytay, Rizal · PhilippinesLicensed Mechanical Engineer
4,822KPOP · attributed purchases
7.55×KPOP · reported purchase ROAS
₱645K+KPOP · account ad spend
5 pagesCoffee client · managed concurrently

KPOP figures: supplied Meta Ads account report, Sep 12, 2023–Oct 12, 2026. Client scope: Jan–Sep 2026.

01 / SELECTED WORK

Ownership. Execution. Evidence.

Two different roles, one operating mindset: understand the business, do the work, and read the results.

OWNED BUSINESS / ECOMMERCE

KN Shop · KPOP merchandise & digital products

Owner & operator · 2023–present

END-TO-END OWNERSHIP

The responsibility

Build and run my own ecommerce brand, with my own money funding the decisions. I personally create every product design, creative asset, Facebook post, piece of copy, and ad—then handle the customer journey through service and fulfillment.

What I do

  • Product & creative ownership: design products and create the visual assets that present them to customers.
  • Copy & content: write offers, Facebook posts, ad copy, hooks, and calls to action.
  • Advertising: create the ads and manage Meta testing, optimization, and scaling.
  • Community & customer relationships: created and manage a customer group for nurturing, upsell offers, and ongoing engagement.
  • Business operations: handle orders, customer service, fulfillment, pricing, and financial tracking.

The result

The supplied account report records 4,822 attributed purchases and ₱4.88M in purchase conversion value against ₱645.7K in ad spend.

₱4.88MPurchase conversion value
7.55×Purchase ROAS
₱133.90Cost per purchase

Source: supplied account screenshot, Sep 12, 2023–Oct 12, 2026. Conversion value is platform-attributed and does not establish net revenue or profit. Figures describe this account, not all business activity.

LIVE WORK / CREATED & MANAGED BY ME

From the product design to the customer relationship.

My own ecommerce brand is a working example of my skills: product design, visual creative production, commercial copywriting, social content, Meta Ads, and community marketing.

01 / THE ECOMMERCE PAGE
KN Shop

Explore the products, designs, creative assets, posts, copy, and ads I personally create for my business.

facebook.com/knshop.ph02 / THE CUSTOMER COMMUNITY
KN Shop customer group

I created and manage this group to nurture customers, build relationships, and present relevant upsell offers after the first purchase.

facebook.com/groups/knshopph
Product designCreative asset productionCommercial copywritingSocial contentMeta AdsCustomer nurturing & upselling
CLIENT ENGAGEMENT / COFFEE BRAND

Ads execution & conversation automation

Meta Ads & Chatbot Automation · Philippines · January–September 2026

CLIENT IDENTITY UNDER NDA

The responsibility

Manage advertising across five Facebook pages for the same coffee brand, connecting campaign execution with automated customer conversations.

My contribution

  • Managed five brand pages simultaneously.
  • Tested ads and creatives, optimized performance, and scaled campaigns.
  • Automated customer conversations using Botcake/Pancake SaaS.
  • Supported the brand's advertising and sales process during the engagement.

Business context

The provided dashboards show the client's business activity. They are supporting evidence of the environment I worked in; total brand revenue is not presented as revenue generated solely by me.

5Facebook pages managed
₱3.31MAd-attributed purchase value
1.36×Reported purchase ROAS

Client identity and further engagement details are confidential. The ad screenshot has no visible date range. The CRM covers Jan 1–Oct 12, 2026, extending beyond my Jan–Sep engagement. CRM revenue and ad-attributed conversion value use different reporting scopes; these screenshots do not establish a before/after uplift.

02 / AI-ASSISTED PRODUCTION

From product to creative.

AI is part of the production process. The starting point is still the offer, the buyer, and the commercial objective.

01 / UNDERSTAND

Product & buyer

Define the offer, audience, objections, and action the creative should encourage.

02 / DEVELOP

Angles & copy

Explore hooks, benefits, scripts, and calls to action with AI-assisted ideation.

03 / PRODUCE

Prompts & assets

Translate concepts into image prompts, visual directions, and video storyboards.

04 / REFINE

Edit & review

Refine visuals and messaging, then prepare content for the product and channel.

Commercial thinking meets creative production.

I bring ecommerce context to AI-assisted work: what is being sold, why the buyer should care, and what the creative needs to communicate.

WORKFLOW TOOLS
ChatGPTGeminiCanvaCapCutPrompt developmentCopy & scripts

This section describes my process; it is not a gallery of finished AI production samples.

03 / THE PERSON BEHIND THE WORK

An owner who connects
the moving parts.

Running a business means the job doesn't end at the ad. The offer, content, customer conversation, order, and fulfillment all need to work together.

That is where I add value: hands-on execution across ecommerce and marketing, with AI-assisted production and advertising experience supporting the wider business.

Licensed Mechanical EngineerBS Mechanical Engineering · New Era University · 2011–2015Board exam passed in 2016

Ecommerce & marketing operations

Product design · Offers & pricing · Copywriting · Community marketing · Customer nurturing & upselling · Fulfillment · Financial tracking

AI-assisted content production

Creative ideation · Image prompts · Hooks & scripts · Storyboards · Canva · CapCut

Meta advertising

Campaign testing · Optimization · Scaling · Performance review · Creative iteration

Conversation automation

Botcake/Pancake · Customer conversation workflows · Support for the sales process

Earlier commercial experience

Financial Planner · FWD Life Insurance · 2018–2023

04 / NEXT OPPORTUNITY

Need someone who sees
the whole business?

Let's discuss your ecommerce, marketing operations, or AI-assisted content needs—and where my experience fits.

Email France ↗LinkedIn ↗
edolmofrance18@gmail.com+63 930 152 5768Taytay, Rizal · Remote